I'm an experienced consumer products consultant and broker specializing in branding and launching new products at retail.
What makes me unique in the business of consumer products is that I have been in senior leadership positions as both a retailer, with BiMart in the Pacific Northwest, and a supplier, with Hallmark Cards in Kansas City.
This balanced perspective in evaluating products and opportunities from both sides of the retail desk gives me great insight when coaching my clients about packaging, pricing, promoting, forecasting, and branding new and existing products.
Broker
Having been an executive in the consumer products business for over 25 years, I have developed many strong relationships with some of the top retailers in business today. In growing my consulting firm over the past 10 years, I have strengthened existing relationships and made many new ones.
When I need to provide comprehensive retail coverage to chains outside my sphere of influence, I work with a talented network of brokers with similar beliefs and values so that our combined connections reach most every retailer in the country.
History
Bi-Mart 2002 - 2006
Chief Merchandising Officer / Executive Vice President
Hallmark Cards 1982 - 2002
Sales Vice President - Mass Channel
Experienced retail creativity applied to new & existing products.